Final Thesis:
Design Management Competency – The Coherence between Design- and Corporate Strategy

An exploratory study of the competence-based development of business strengths through design management and the resulting long-term positioning of companies in the German-speaking market.
The continual demand for and increasing importance of creative and strategic people in industries validate the M.A. Degree Course of Design and Product Management at the University of Applied Sciences Salzburg. The main objective is to combine competence in economics and management with competence in the design world, specialized in Industrial Design and Experiences in Data Analysis and Market Research.

Peter Schreckensberger